How to Write Like RBG

With most Americans, I mourn the death of Supreme Court Associate Justice Ruth Bader Ginsburg. Our politics -- particularly whether we identify as liberal or conservative -- color our opinions of Justice Ginsburg's accomplishments, judicial [...]

The 2nd-Best Way to Get Your Email Opened

Every month, my bank sends me an email with the same subject line: Your next newsletter is here! Every month, I trash that email unread. Do my bank's newsletters contain information that might interest me? [...]

2019-10-23T09:17:20-04:00October 23rd, 2019|Categories: Communications Strategies|Tags: , , |

If You Try to Say Everything…. (Signs #7)

If you've ever been inside a 99-cent store, you know that not everything in the store actually costs 99 cents. Many stores practice truth in advertising by adding "or more" to their 99-Cent Store Name. This one, however, covers all the bases: "99 cents, up & less."

2018-08-15T14:12:25-04:00October 4th, 2017|Categories: Communications Strategies|Tags: , , |
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