Here’s how it works:
You supply the raw materials, either in writing or orally. I wave my wand, whisper Lumos, and…No, wait. It’s not really magic, though you might think so when you see the final product.
Ordinary Stand Out
Makes Sense to Us Makes Sense to Target Audience
The fact that I don’t know your field is an advantage to you. Most of the time, the people you’re trying to reach also don’t know your field. If it doesn’t make sense to me, it won’t make sense to them.
The difference is that I will take the time to find out what you’re trying to say and translate it into terms anyone can understand.