Its You’re Favorite Pet Peeve! (Signs #10)

Back when I did a series on grammar pet peeves, several readers responded that their own pet peeves were apostrophe errors, especially mistakes involving it's/its and you're/your. This e-letter has never dealt with apostrophe errors simply because I don't [...]

2017-11-16T11:44:34+00:00 November 2nd, 2017|Categories: Writing Do’s and Don’t’s|Tags: |

If You Try to Say Everything…. (Signs #7)

If you've ever been inside a 99-cent store, you know that not everything in the store actually costs 99 cents. Many stores practice truth in advertising by adding "or more" to their 99-Cent Store Name. This one, however, covers all the bases: "99 cents, up & less."

2017-10-04T15:08:37+00:00 October 4th, 2017|Categories: Communications Strategies|Tags: , |